Sector Training Activities

Marketing from the Frontline

This workshop has been developed by Forte Training and National Disability Services as a result of an identified need across the Disability Services Sector. 

The workshop aims to support frontline workers and managers in the disability sector:

• to develop practical soft marketing techniques that can be used to assist in understanding the mindsets of customers when choosing a disability service provider;
• in knowing when and where to use soft marketing skills to influence an individual's decision; and
• in understanding what service means in a more commercial environment under the NDIS.

Specifically, the workshop will introduce you to:-

• Organisational growth – how change impacts on future success
• The switch model – linked to funding model changes
• The Power Balance – frontline squeeze
• Leading as a role model, being an agent of change
• Practical techniques: mindset, behaviour, action & influence
• Soft Marketing, what it is, how it work, why it’s so vital under the NDIS
• Who are you as an organisation?
• What role do you play?
• How can you influence this positively?
• The 9 client filters – stories of emotional value
• Influence and Brand promise, demonstration of choice and branding power
• Action plan of areas to implement

 You will also have the opportunity to:

• Brainstorm further ideas relevant to your specific situation
• Identify solutions to particular challenges faced in your organisation
• Consider more tangible ways to influence others (clients, colleagues, etc)
• Develop a better understanding of the NDIS from a historical perspective

Who should attend?

Frontline workers and managers from Small-Medium organisations.  Please note this workshop will be specifically customised for Small to Medium sized DSO’s.

Your presenter:

Nic Stephen, Forte Training

Nic heads up two organisations that both deliver workforce learning and development services to industry. He commenced operations with Forte in 2008, and launched Advance Workforce Development late 2015 with an aspirational vision in mind. His approach to facilitation and training has often been referred to as inspirational, entertaining, highly practical and perfect for real world situations. 

Nic has worked within the disability sector for the last 7 years; as State Manager for Special Olympics Tasmania, through the delivery of leadership opportunities for people with an intellectual disability, The facilitation of leadership and change workshops for the NDS, as well as the Marketing from the frontline seminars for frontline workers to a wide range of agencies and associated providers with great success nationwide.